Case Study: trueCABLE achieves clearer cross-platform analytics with Omnycode

trueCABLE boosts tracked sessions and conversions by 20–25% with Omnycode

Omnycode partnered with trueCABLE, a U.S.-based e-commerce brand, to address its challenge of fragmented and inconsistent data across its Amazon, eBay, and Shopify sales channels. Their outdated analytics setup resulted in incomplete performance data, making it difficult to measure ROI and evaluate marketing campaigns effectively.

Omnycode implemented a centralized analytics system by migrating the client to GA4 and implementing server-side tracking via Google Tag Manager, which was integrated with Klaviyo. This solution delivered a scalable analytics environment with custom executive dashboards and reports. As a result, Omnycode achieved a 20-25% increase in tracked sessions and conversions, empowering trueCABLE to make data-backed decisions that led to smarter strategies and increased sales.

truecable