Omnivex
36 Case Studies
Case Study: Toronto Blue Jays achieves an immersive flagship Jays Shop experience with Omnivex Moxie
A Omnivex Case Study
The new stand-alone Jays Shop uses Omnivex Moxie to provide an immersive and all-encompassing experience
The Toronto Blue Jays wanted to open a standalone Jays Shop in the Toronto Eaton Centre that would be more than a merchandise store — showcasing fashionable, everyday wearable items, exclusive products, and the team’s patriotic identity as Canada’s only MLB club. To achieve this immersive retail experience they worked with design partner Shikatani Lacroix and selected Omnivex to provide digital signage technology, using the Omnivex Moxie platform to support the in-store experience.
Omnivex implemented a dynamic digital entrance, an animated wall and expansive interactive signage powered by Omnivex Moxie, featuring live game feeds and memorable moments from team history to guide customers through the store. The Omnivex-driven solution transformed the Jays Shop into an immersive destination for fans outside the Rogers Centre, elevating product storytelling, engagement and the overall retail experience.
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