Case Study: Portland Trail Blazers boosts fan experience and concession sales with Omnivex Moxie

Portland Trail Blazers deploy 250 digital signs with Omnivex and recoup costs in 1 year

The Portland Trail Blazers faced outdated CRT screens and static menus at their Moda Center arena, limiting dynamic content and fan engagement. They needed a modern digital signage system to improve the visitor experience with vibrant menus, real-time information, and advertising, all while working over existing infrastructure and being manageable by existing staff without a large capital expenditure. They selected Omnivex Moxie software after an extensive evaluation of numerous vendors.

The solution, powered by Omnivex Moxie, managed a network of over 250 LCD screens for dynamic menu boards, advertising, and live content. The system allowed complex rules-based playlists and remote management by multiple departments. Results included enhanced fan experience, a new revenue stream from sold ad space, and a marked increase in concession sales. The $450,000 system was projected to pay for itself within a year if all ad spots were sold, turning a significant profit.

Portland Trail Blazers