Case Study: NewsLink achieves enhanced in-store experience and increased ad revenue with Omnivex Moxie

NewsLink uses Omnivex software to enhance customer experience and generate revenue

NewsLink, a major airport concession operator with more than 500 employees and decades of industry experience, needed a more effective way to distribute timely promotional, branded and menu information across multiple Miami International Airport locations. Seeking to replace static signage with a centrally managed, easy-to-update digital system, NewsLink selected Omnivex and its Moxie software to power an initial 65-screen rollout that would deliver high-resolution graphics, scheduled playlists and a user-friendly content creation interface.

Omnivex implemented Moxie across atrium, bookstore and café locations using 60" and 47" displays, synchronized wall content, automated menu boards linked to café data, and remote scheduling/management; news headlines refresh every 10 minutes. The deployment improved in‑store experience and operational efficiency, created sellable advertising inventory that generates revenue to offset costs, and is expanding—NewsLink plans roughly 21 additional screens and broader rollouts—demonstrating measurable reach at Miami International (over 38 million annual travelers) and clear business impact.

NewsLink

Ziad El-Assad

Director of Business Development