Case Study: NewsLink improves airport signage and customer experience with Omnivex Moxie

NewsLink deploys 65 screens and updates menus in real time with Omnivex

NewsLink, an airport concession operator, faced the challenge of effectively communicating with travelers at Miami International Airport. They needed to replace static signs with a dynamic digital signage solution to showcase promotions, enhance the in-store experience, and manage content efficiently across multiple venues. They turned to vendor Omnivex and selected their Omnivex Moxie software to power the network.

The solution from Omnivex involved deploying 65 screens running on Moxie software, which allowed for centralized management and easy content creation. The implementation enhanced customer experience with synchronized promotional content in atrium areas and automated menu boards in cafés. The results included improved operational efficiency, a memorable in-store experience, and new revenue from selling digital advertising space to publishers. NewsLink was so successful that they plan to expand the digital signage network to other locations.

NewsLink