Case Study: Maple Leaf Sports & Entertainment enhances fan engagement and sponsorship revenue with Omnivex Moxie

Maple Leaf Sports & Entertainment boosts impressions 33% with Omnivex

Maple Leaf Sports & Entertainment (MLSE) faced the challenge of overhauling the communications system at Scotiabank Arena to create a unique fan experience and better serve sponsors. Their goals were to manage complex digital content across intricate screen configurations and drive new revenue growth. MLSE engaged Omnivex, selecting its Moxie software to power the new digital signage network.

The Omnivex Moxie solution managed a vast network of 360 screens in unique configurations, allowing dynamic, event-specific content and targeted advertising. This enabled MLSE to generate new revenue through content creation and ad sales, while transforming the venue for each event. The results included a 33% increase in impressions compared to old static signage and high praise from sponsors for the dynamic, flexible communications package.

Maple Leaf Sports & Entertainment