Case Study: Autostrada Sport achieves enhanced luxury customer experience with Omnivex digital signage

How Ferrari and Maserati dealer Autostrada Sport uses digital signage to reinforce their luxury brands

Autostrada Sport, a Ferrari and Maserati dealer with locations in Oslo and Skien, Norway, wanted to elevate its luxury showroom and service experience to better reflect the brands it represents and appeal to an elite clientele. To achieve a polished, interactive presentation and event-capable signage, Autostrada Sport deployed Omnivex software (Omnivex Display and Omnivex DataPipe) as the content-management backbone for digital screens and video walls across its dealerships.

Systems integrator Hatteland Vision implemented NEC screens, a nine-panel showroom video wall, touch interaction and surround sound while using Omnivex to centrally schedule and deliver targeted multimedia to specific screens and events; design firm Onezero manages content remotely. The Omnivex-driven solution enabled on-demand, viewer-specific content and precise event playback, generated strong customer feedback and has coincided with climbing sales figures—prompting Autostrada Sport to consider expanding the system.

Autostrada Sport

Olav Medhus

Managing Director