Case Study: Flamsbana creates a seamless visitor experience with Omnivex Moxie

Flamsbana delights 600,000 annual riders with Omnivex

Flamsbana (Flåm Railway), a world-renowned scenic railway in Norway, faced the challenge of providing seamless, multi-lingual information to its 600,000 annual visitors across its harbor, station, and trains. The steep fjord terrain rendered GPS unreliable for triggering location-based content. They partnered with vendor Omnivex and selected the Omnivex Moxie platform to create a dynamic, automated, and data-driven signage network.

The solution implemented by Omnivex used live data from cruise ships and trains to automatically update schedules on displays. A custom RFID system integrated with Moxie provided accurate train location data to trigger synchronized multi-lingual audio and on-screen content. This allowed staff to easily manage languages per car. The results for Flamsbana were a seamless end-to-end visitor experience with no additional staff needed for updates, reinforcing its award-winning status as a top global train journey.

Flamsbana (Flåm Railway)