Case Study: Carhartt achieves increased in-store engagement and centralized digital content control with Omnivex Moxie

Carhartt uses the Omnivex solution to power its in-store interactive kiosks and touchscreens

Carhartt, the 130‑year‑old premium workwear brand, needed a dynamic replacement for printed signage and catalogues in its new company‑owned retail stores. The retailer wanted in‑store interactive access to full product details (including colors and sizes not stocked on site), centralized scheduling and control of content, and a solution that could run locally to limit store bandwidth. To address this, Carhartt selected Omnivex and deployed the Omnivex Moxie platform.

Omnivex implemented interactive kiosks and touchscreens (pilot in three stores, now rolled out to 18 locations) including dual 42" landscape touchscreens, Surface Pro 3 tablets in key areas, and 22" portrait displays, all centrally managed from Carhartt’s Dearborn headquarters with the ability to push localized content. The Omnivex solution delivered a fast, successful pilot, simplified central content management, provided analytics on kiosk interactions and content popularity, and let customers view the full catalog without items physically in store—improving product discovery as Carhartt expands the rollout.

Carhartt