Case Study: University of Arkansas drives engagement and cuts publication costs with OmniUpdate

University of Arkansas' Fulbright College Takes Its Quarterly Publication Online and Drives Engagement

The University of Arkansas’ Fulbright College wanted to move its quarterly publication, Fulbright Review, from costly print distribution to a more modern, eco-friendly digital format. Working with OmniUpdate and the OU Campus content management system, the college sought a solution that would improve accessibility, expand readership, and make content easier to update and measure.

OmniUpdate helped Fulbright College build an online, SEO-friendly, ADA-conscious publication with automated templates, dynamic article pages, a generated PDF option, and improved sharing and navigation features. The new workflow cut production time from about 20 hours per issue to 10 hours and eliminated roughly $58,000 in annual design, print, and mail costs, while also increasing engagement through email, social media, the college homepage, and analytics-driven content decisions.

University of Arkansas