Case Study: Pepperdine University builds a socially active community hub with OmniUpdate

Pepperdine University Engages Students, Faculty, and Staff on Socially Active Community Site

Pepperdine University needed a central, internal communications hub to unify news, events, announcements, and resources for students, faculty, and staff across its five schools. Using OmniUpdate’s OU Campus web content management system, the university sought a separate community site that could support two-way communication, personalization, accessibility, and compatibility across devices and browsers.

OmniUpdate helped Pepperdine launch community.pepperdine.edu, a socially active site where contributors publish RSS-backed news, notices, and events that visitors can filter by school, audience, location, department, and topic. The site also includes sharing, anonymous likes, comments, RSS/email subscriptions, and responsive mobile access. In its first months, the site drew about 50,000 visitors per month, averaged three page views per visit, achieved a 60% return rate, and added 300 new email subscribers.

Pepperdine University