Case Study: Van Westen creates an interactive store experience with Omnitapps

Van Westen - Customer Case Study

Van Westen, a store specializing in men's fashion, wanted to create a more engaging in-store experience for its customers. They sought an interactive solution to showcase collections and promotions, provide company information, and offer direct access to their webshop, all while adding an element of entertainment. To address this challenge, they partnered with the vendor Omnitapps.

Omnitapps created a configurable interactive app for Van Westen's store. The solution allowed both customers and sales staff to view new collections, browse the webshop, access fashion magazines and videos, and learn about the company's history. According to the client, a major improvement was the ability to view online stock directly in the app, preventing lost sales. Customers could then order and pay in the store, choosing delivery or pick-up. The solution by Omnitapps successfully merged the retailer's online and offline strategies.

Van Westen

Johan van Westen

Van Westen