Case Study: Thomas Scientific boosts paid search profit with Omnitail

Thomas Scientific boosts paid search profit 128% with Omnitail

Thomas Scientific, a supplier of laboratory supplies to institutions, faced a significant challenge in measuring the effectiveness of its paid search advertising. With a month-long procurement cycle, the click and the order were far apart, and two different measurement systems disagreed by roughly 65% on what paid search was earning. This made it impossible to accurately gauge the channel's performance.

Omnitail made the paid search account measurable and then managed it for profit instead of platform efficiency. As a result, revenue more than doubled and the contribution margin expanded. Over a 12-month period compared to the prior 12 months, profit from paid search increased by 128%.

Thomas Scientific