Case Study: The Diamond Store achieves 3.6x profit growth with Omnitail

The Diamond Store grows profit 3.6x with Omnitail

The Diamond Store, a leading UK online jewelry retailer, faced a challenge with its marketing attribution. Using last-click attribution, the company could not accurately determine which campaigns were driving revenue for its long, multi-touch customer journey, causing misallocated spend. Omnitail was engaged to address this multi-touch attribution problem.

Omnitail implemented a solution using multiple attribution models with longer lookback windows to properly credit all touchpoints in the buying journey. This allowed The Diamond Store to reallocate its spend efficiently toward the campaigns that truly influenced sales. As a result, Omnitail helped the already profitable business achieve a 3.6x increase in profit, a 2.3x increase in revenue, and a doubling of orders year over year.

The Diamond Store