Case Study: SportStop.com Achieves Higher Profit with Omnitail

SportStop.com boosts Google Shopping profit 120% with Omnitail

SportStop.com, an online retailer of lacrosse gear, was facing a challenge with its digital advertising program managed by a previous agency. Despite showing a seemingly acceptable ROAS, the ads were generating minimal profit, with paid search actually operating at a loss. The problem was driven by the agency's percent-of-spend fee structure, which incentivized higher spending, and poorly timed bids that missed key seasonal opportunities and allocated budget to unprofitable products.

The vendor, Omnitail, implemented a profit-driven solution. They intentionally reduced media spend by 30%, cutting funding from loss-making products and optimizing the product feed. Using query-intent segmentation and seasonally-aware bid management, they reallocated the budget towards high-potential areas. Omnitail's approach, which does not charge a percentage of spend, focused solely on maximizing profit. The results included a 120% increase in Google Shopping profit, a 124% rise in non-branded profit margin, and a 32% reduction in cost per order year-over-year.

SportStop.com