Case Study: Rugs USA achieves 20x profit growth with Omnitail

Rugs USA boosts profit 20x and revenue 84% with Omnitail

Rugs USA, an enterprise retailer of rugs, faced stalled growth with their previous advertising strategy. Their campaigns were not segmented by product margin, making it impossible to track or maximize profit. Although their internal systems had real-time transaction margin data, it was not being utilized for bidding. The vendor, Omnitail, addressed this challenge using their margin reconciliation methodology.

Omnitail built custom software to integrate directly with Rugs USA's database, enabling a process called margin reconciliation. This solution segmented campaigns by margin and mapped each transaction's actual profit back to the ad group that generated it, allowing bids to be adjusted on real profit data. As a result, Omnitail helped Rugs USA achieve an 84% increase in revenue and a 20x multiplication in profit year over year.

Rugs USA