Case Study: Positive Promotions boosts Shopping revenue and cuts search costs with Omnitail

Positive Promotions grows Google Shopping revenue 181% with Omnitail

Positive Promotions, a B2B seller of custom gifts and apparel for niche holidays, faced a significant challenge with extreme seasonality. Their advertising strategy, managed by Omnitail, was mistimed; they were bidding heavily during the events themselves after their target customers had already made purchasing decisions. This led to overspending on low-value clicks and consistently wiped out most of the search program's profit.

Omnitail addressed this by retiming the ad spend to peak 45-60 days before each event and shifting attribution to click-date to understand true customer behavior. They also reallocated the budget from unprofitable search into a Google Shopping strategy. As a result, Omnitail helped Positive Promotions achieve a 181% increase in Google Shopping revenue, a 212% increase in conversions, and a 77% reduction in non-branded search costs.

Positive Promotions