Case Study: Portmantos achieves 4x orders and 4.25x revenue growth with Omnitail

Portmantos grows orders 4x in 90 days with Omnitail

Portmantos, an online retailer of premium luggage and travel products, faced stagnating sales and profit on Amazon. Their previous agency had capped the advertising budget in response to low volume, but the core challenge was a flawed campaign structure that hid product performance and advertised some items at a loss. They engaged Omnitail to address this.

Omnitail first conducted a product profitability analysis to identify and stop advertising unprofitable items. They then implemented a granular campaign structure using their in-house automation for precise bid control. By removing the budget cap and managing for profit dollars instead of efficiency ratios, Omnitail unlocked growth. In the first 90 days, Portmantos saw orders increase 4x, revenue increase 4.25x, and profit dollars increase 2.7x.

Portmantos