Case Study: ItsHot.com achieves 230% valid revenue growth with Omnitail

ItsHot.com boosts valid revenue 230% with Omnitail

Omnitail worked with ItsHot.com, a retailer specializing in diamonds and fine jewelry. The customer faced a significant data integrity problem where their conversion data was highly unreliable. A large portion of daily online purchases were fraudulent, artificially inflating key metrics, while valuable, legitimate phone orders were not being tracked. This inaccurate data caused their paid search advertising to be unprofitable.

The solution from Omnitail involved first cleaning the data to create an honest performance picture. They automated the removal of fraudulent orders from the bidding process and synced in manual phone sales daily. Omnitail also extended the attribution window to 60 days to better match the jewelry buying cycle. As a result, within the first year, ItsHot.com saw a 230% increase in valid revenue and a 255% increase in valid orders, moving their paid search program into profitability.

ItsHot.com