Case Study: Headlights Depot Triples Profit with Omnitail

Headlights Depot triples profit run rate with Omnitail

Headlights Depot, a family-owned online retailer, was managing its Amazon Ads in-house but faced significant challenges. Their account suffered from a single-ad-group campaign structure that obscured profitability, left many products unadvertised, and mismanaged keywords. Omnitail was enlisted to implement a profit-driven solution to address these issues and unlock growth.

Omnitail rebuilt the account by placing every product in its own ad group, incorporating cost-of-goods data to make bids based on available margin. They used proprietary tools to massively expand catalog coverage and meticulously re-segment keywords. As a result, Headlights Depot tripled its profit run rate and doubled its monthly revenue year over year, while advertising ten times as many products.

Headlights Depot