Case Study: a global body care retailer achieves 95% revenue growth on Amazon with Omnitail

Global Body Care Retailer grows Amazon revenue 95% with Omnitail

Omnitail partnered with a global body care retailer that had a minimal and ineffective presence on Amazon. The client's primary challenge was a lack of profit-driven advertising; their previous campaigns did not factor in cost of goods, commissions, or seller fees, making it impossible to understand the true impact on their bottom line. Furthermore, their advertising efforts were narrowly focused on only a handful of products from their extensive multi-brand catalog, with no scalable structure in place.

Omnitail implemented a solution built on a granular, profit-focused structure. They first conducted a product-level profitability analysis to identify items with genuine profit potential. Using their proprietary tooling, they built a scalable campaign structure segmented by category and margin, and separated targeting types into individual ad groups to be bid on according to their own profit contribution. This automated, analyst-overseen approach drove remarkable results for the client: a 95% increase in revenue, a 104% increase in total orders, and a 33% rise in new-to-brand sales share, all while maintaining efficient advertising costs.