Case Study: Entertainment Earth achieves 9x profit growth with Omnitail

Entertainment Earth grows profit 9x with Omnitail

Entertainment Earth, an online retailer of collectibles, faced the challenge of making paid search profitable for its vast and fast-changing catalog. Their products had extremely short, item-specific demand windows that were impossible to manage manually with text ads, causing them to miss opportunities and waste budget. Multiple prior attempts at paid search had failed to be profitable.

Omnitail implemented a fully automated solution that used business intelligence to identify trending items and generate unique, highly specific keywords and ad copy for them. This automation, coupled with stock-status updates, ensured ads were only live for in-stock items during their brief peak demand. For Entertainment Earth, Omnitail's solution drove a 9x increase in profit and a 3x increase in both revenue and orders year over year, successfully turning a previously unprofitable channel into a major revenue driver.

Entertainment Earth