Case Study: a enterprise-class office supplies retailer achieves 200% year-over-year revenue growth with Omnitail

Enterprise-class Office Supplies Retailer lifts revenue 200% YoY with Omnitail

The client, an enterprise-class office supplies retailer, faced declining revenue alongside increasing media spend. Their product ads were operating at a loss, as their previous agency was not managing for profit. They engaged Omnitail to rebuild their paid shopping program to correct these economics.

Omnitail segmented the entire program by query intent, implementing over 800,000 negative keywords to route searches to campaigns matching their intent level. They prioritized spend on high-value, item-specific queries and reduced investment in less profitable generic terms. This strategy, informed by a four-model attribution framework, allowed Omnitail to triple the program's performance. In the first seven months, the retailer saw a 200% increase in revenue year over year and acquired 2.4 times more new customers while holding acquisition costs nearly flat.