Case Study: JIGGY Puzzles drives 69% of revenue with Omnisend

JIGGY Drives 69% of Revenue With Marketing Automation

JIGGY is a DTC brand launched in November 2019 by Kaylin Marcotte that reinvents jigsaw puzzles as “art in pieces,” selling artwork-by-emerging-female-artists in reusable glass jars. As a one-woman operation launching pre-Christmas and then facing COVID-19 disruptions, JIGGY needed to turn early gift-driven demand into repeat customers and scale marketing and retention — so they turned to Omnisend and its marketing automation capabilities to help solve those challenges.

Using Omnisend’s marketing automation platform to power targeted email/SMS flows, storytelling-driven campaigns, and user-generated-content growth, JIGGY improved customer retention and community engagement while running timely campaigns like a COVID-19 relief auction. The measurable impact was dramatic: JIGGY now drives 69% of its revenue through marketing automation with Omnisend, helping convert first-time gift buyers into loyal repeat customers.

JIGGY

Kaylin Marcotte

Founder and CEO