Case Study: Salomon Japan drives ¥1.9M per campaign with Omnisend

Inside Salomon Japan’s email strategy: 130K+ subscribers, 45% open rates, ¥1.9M per campaign

Salomon Japan, a sporting goods and outdoor apparel brand based in Tokyo, wanted to create email marketing that looked on-brand, felt locally relevant, and connected with its Japanese audience. Working with Omnisend, the team used email campaigns, automation, and Shopify integration to support a more effective CRM and email strategy.

With Omnisend, Salomon Japan built targeted campaigns using segmentation by interest and membership status, plus automated emails tied to loyalty milestones and birthdays. The approach delivered strong results: more than 130,000 contacts engaged, an average 45% open rate, a 1.4% click rate, and about ¥1,900,000 in revenue per campaign, helping Salomon Japan grow loyalty and long-term sales.

Salomon Japan

Maria Nakazono

CRM/Digital Marketing Specialist