Case Study: Žalgiris boosts fan engagement and revenue with Omnisend

How "Žalgiris" Kaunas scored big with Omnisend

Žalgiris Kaunas, the Lithuanian basketball club, needed a better way to manage fan data spread across its website, ticketing system, ecommerce store, and mobile app. With multiple disconnected tools and no unified view of supporters, the club turned to Omnisend and its marketing automation platform to improve fan engagement.

Using Omnisend, Žalgiris Kaunas implemented abandoned cart and checkout reminders, a welcome series, SMS marketing, and regular email campaigns. The results were strong: the club gained more than 11,000 new email subscribers, reached 9,000 SMS subscribers, and generated about 39% of its ecommerce revenue through email and SMS marketing, while also creating more personalized communication for fans.

Žalgiris

Ignas Vyšniauskas

Marketing Director