Case Study: Verpakgigant boosts B2B engagement and revenue with Omnisend

How Verpakgigant improved their B2B connections with Omnisend

Verpakgigant, a Netherlands- and Belgium-based wholesaler of packaging materials for ecommerce businesses and other B2B customers, needed a more effective email marketing solution. After using Mailchimp and HubSpot, the team struggled with automation, customization, and tracking B2B conversions, making email feel like a secondary channel rather than a sales driver.

With Omnisend, Verpakgigant implemented abandoned cart emails, post-purchase follow-ups, and targeted B2B campaigns. Omnisend helped generate €25K from 147 recovered abandoned carts with a 46.4% open rate, increased Google reviews from 15 to over 240, and drove nearly €6K in revenue from a packaging machines campaign, showing a clear boost in engagement and revenue.

Verpakgigant

Sam Bakker

Ecommerce Manager