Case Study: Vape Superstore boosts signup rates with Omnisend

How Vape Superstore found SMS success after Klaviyo

Vape Superstore, a UK-based vaping retailer, was using Klaviyo for email and SMS but found the pricing too high for the results they were getting. They wanted a stronger SMS marketing solution to support their broader email strategy and better reach customers on mobile, where most of their traffic came from.

With Omnisend, Vape Superstore switched to SMS campaigns, multistep forms, and automation workflows, plus the support and pricing that made a full move worthwhile. Using Omnisend’s forms and SMS tools, they increased mobile signup rates from 18% to 32%—a 77% lift—and found SMS effective for promotions, launches, and rewards messaging, with campaigns taking less than five minutes to set up.

Vape Superstore

Dan Judd

Head of Digital