Case Study: Vagari Bags boosts engagement and ROI with Omnisend

How Vagari Bags builds a brand through stories

Vagari Bags, a fashion and accessories brand selling premium bags for modern men, wanted to build a stronger brand connection beyond product features. After finding Klaviyo too costly and lacking support, the team turned to Omnisend for email, SMS, and automation to help them market more effectively while still keeping a small-team workload.

With Omnisend, Vagari shifted to storytelling-led email campaigns, customer stories, and targeted SMS messages for launches and offers, while using automation for welcome and abandoned cart flows. The approach delivered strong engagement, with email open rates reaching 40-50% at times, SMS click rates of 6-7%, and a standout ROI of 1:121 on SMS campaigns, helping Vagari grow revenue and community at the same time.

Vagari

Jake Hughes

Co-founder