Case Study: To'ak Chocolate achieves 460% increase in email-generated revenue with Omnisend

How To’ak Chocolate Increased Email-Generated Revenue by 460%

To’ak, a luxury single‑origin chocolate maker based in Quito, Ecuador, needed to amplify its origin story and make email a true revenue channel after moving to Shopify. With a previously passive email program (and having used Mailchimp), the brand chose Omnisend for marketing automation and personalized email flows to better communicate its mission and engage customers.

Omnisend implemented automated welcome series, multi-step abandoned-cart sequences and booster/remail campaigns integrated with Shopify. The results: a 460% increase in email-driven sales; automated emails now deliver 39.4% of email revenue while representing only 2.1% of sends; welcome series achieved a 47% open rate, 18% conversion and $5.66 RPE; abandoned-cart series hit a 43.9% open rate, 44% conversion and $3.64 RPE; booster sends added a 6% conversion—demonstrating Omnisend turned email into a primary sales pillar for To’ak.

To’ak

James Le Compte

Chief Executive Officer