Case Study: May the Growth boosts welcome email performance with Omnisend

How to turn a Welcome email into a sales machine

May the Growth be with You, an ecommerce email marketing agency, wanted to turn welcome emails into a stronger sales driver for its clients. Using Omnisend’s segmentation, pop-over forms, and Welcome series, the agency looked for a way to personalize onboarding and improve first-purchase performance with zero-party data.

Omnisend helped the agency collect subscriber preferences at signup through custom fields in pop-over forms, then tailor welcome automations with relevant content, products, and special offers. The approach delivered a 17.97% click rate, a 68.8% click-to-order rate, and £4.61 revenue per email sent, while helping to triple average click rates and boost welcome-email conversions by up to 50% across four replicated client campaigns.

May the Growth