Case Study: FiGPiN achieves $106K in sales with Omnisend

How to optimize product abandonment workflows for maximum sales

FiGPiN, a US/global collectibles brand known for its licensed enamel pins, needed a better way to recover shoppers who viewed products but left without buying. To address this product abandonment challenge, they used Omnisend’s automation workflows, specifically the Product Abandonment Engagement Split.

With Omnisend, FiGPiN built a timed workflow that started with a product-abandonment email, followed by an SMS for non-clickers, and ended with a final email featuring more collectible pins. The campaign was sent to 95,631 contacts and generated a 53.7% open rate, a 7.76% click rate, and $106,034 in sales, with Omnisend reporting an average revenue per email of $1.11.

FiGPiN