Case Study: Invisible Brands generates €370,000+ in 10 minutes with Omnisend

How to make €370,000 in 10 minutes

Invisible Brands, a German digital marketing agency and former DTC fashion brand, wanted to help its client drive a high-volume product launch and turn TikTok attention into sales. Using Omnisend’s email marketing automation platform alongside signup forms, email campaigns, and automations, the team built a limited-drop launch strategy designed to capture leads and convert them quickly.

Omnisend helped Invisible Brands set up early-access ads and signup forms, segment new contacts, and automate early-access, pre-drop, and launch emails. The campaign reached 30,774 contacts and delivered a 57% open rate and 31% click rate on the early-access automation alone, generating €354,959 in just 10 minutes; the full launch brought in more than €370,000 in sales, including additional revenue from the pre-drop and limited-drop emails.

Invisible Brands