Case Study: The Cake Store boosts email conversions and drives $37,000 in sales with Omnisend

How to build customer loyalty without resorting to spam

The Cake Store, a third-generation UK family bakery, wanted a better way to stay top-of-mind for seasonal customers without spamming frequent buyers. Using Omnisend’s email automation tools, including its Product Picker feature, they set out to send timely reminders ahead of special occasions and encourage repeat purchases.

Omnisend helped The Cake Store build a custom reminder workflow triggered by a tag for subscribers who had not purchased in nearly a year, with a one-day delay for perfect timing. The automation was sent to 30,774 subscribers, achieved a 43.07% open rate and 4.73% click rate, and generated $37,000 in email sales over two years — delivering 32x better conversions than regular promotional emails.

The Cake Store