Case Study: The Cake Store achieves 32x higher conversions and $37,000 in email sales with Omnisend

How The Cake Store Increased Conversions 32x

The Cake Store, a third‑generation family bakery in London that sells personalized cakes online, needed a simple way to remind customers about upcoming occasions and upsell products. After finding Mailchimp too complicated and lacking custom automation, they turned to Omnisend and its email automation tools — including the Product Picker — to build timely, product-driven reminder campaigns.

Using Omnisend’s Product Picker and a single custom automation (Order Placed → 340‑day delay → reminder email), The Cake Store drove more than $37,000 (£30,000) in email sales and achieved a conversion rate 32× higher than their bulk promotional messages. Omnisend’s simplicity and support enabled fast implementation and a clear lift in repeat purchases and revenue.

The Cake Store

Tim Slatter

Founder