Case Study: STRAT agency achieves higher ROI for clients with Omnisend

How STRAT agency ensured a higher ROI for its clients

STRAT agency, a Madrid-based performance marketing agency, helps ecommerce clients across fashion, beauty, home goods, and other industries grow through media buying, email marketing, and data reporting. The agency struggled to justify Klaviyo’s pricing, especially for clients only using a few automations, and needed a more transparent, cost-effective email marketing platform.

STRAT agency switched to Omnisend and used its email campaigns, automation, and segmentation tools to deliver easier-to-set-up workflows like abandoned cart and welcome flows. With Omnisend, clients saw 2-3x lower monthly payments, and for some accounts 45-54% of total revenue came from Omnisend, with about a third of that driven by automations. STRAT agency said Omnisend helped generate the highest ROI for its clients, turning a few hundred dollars a month into tens of thousands in return.

STRAT agency

Alvaro Diaz-Rato

Founder & Digital Consultant