Case Study: Snatcher Online achieves $120K+ in recovered revenue with Omnisend cart recovery automation

How Snatcher Made Over $120K with Automation

Snatcher Online is a South Africa–based ecommerce retailer selling general merchandise that struggled to convert one-time buyers into loyal customers. After finding Mailigen lacked Shopify integration and automation, Snatcher Online switched to Omnisend for its Shopify-friendly email automation capabilities, especially cart abandonment and retention workflows.

Using Omnisend’s abandoned cart automation (alongside Customer Reactivation and Welcome Campaigns), Snatcher Online recovered more than $120,000 in under a year, saw a 50% open rate and 19.8% click rate on its first cart recovery campaign, and increased revenue from automation workflows by 74%. Omnisend’s ready-made flows and easy setup turned automated recovery campaigns into Snatcher Online’s most powerful revenue driver.

Snatcher Online

Dirk van Greuning

Founder