Case Study: Silver Street Jewellers achieves $100K online in first 3 months with Omnisend

How Silver Street Jewellers Made $100K in the First Three Months

Silver Street Jewellers, a family-owned sterling silver and gemstone retailer from Saskatoon that built its business on trade shows and pop-up events, was forced online when COVID-19 halted in‑person sales. With a Shopify store and customer contact data but limited digital tools (they previously used Mailchimp), they needed an easy-to-learn, all‑in‑one platform with strong Shopify integration and SMS capabilities. They selected Omnisend and adopted its SMS marketing, welcome series, cart/product/browse abandonment automation, and Facebook retargeting.

Omnisend implemented multi-channel campaigns and automated workflows—SMS blasts to drive immediate traffic, email welcome and abandonment series, plus Facebook audience sync—which produced rapid results: $100K in online revenue in the first few months (nearly $60K from email), 100% month‑over‑month growth, automated messages generating 38% of email revenue, a 21% conversion rate on the welcome message, and SMS contributing ~15% of promotional revenue. The ROI was immediate (Omnisend paid for itself within weeks) and positioned Silver Street Jewellers for ongoing omnichannel expansion.

Silver Street Jewellers

Laura Greenshields

Chief Executive Officer