Case Study: SAVY doubles loan conversions with Omnisend

How SAVY doubled loan conversions with Omnisend

SAVY, Lithuania’s first peer-to-peer lending and crowdfunding platform, needed a more flexible way to manage email and SMS marketing. Before switching to Omnisend, the fintech team was using separate tools but struggled with rigid email design, limited SMS functionality, and poor visibility into performance.

With Omnisend’s email campaigns, SMS campaigns, automations, intuitive builder, and flexible segmentation, SAVY created more helpful, trust-building communication for borrowers and investors. The results were strong: email open rates stayed above 30%, loan conversions doubled in many cases, and SAVY saved around €400 per month after upgrading to Omnisend’s Pro plan.

Savy

Justina Kelminskė

Head of Marketing