Case Study: Rachel Riley increases BFCM sales by 77% with Omnisend

How Rachel Riley increased its BFCM sales by 77%

Rachel Riley, a multi-award-winning British childrenswear brand known for dressing royal babies and children, wanted a more powerful and cost-effective way to grow its ecommerce marketing. After finding Constant Contact too limited and Klaviyo too expensive, the team turned to Omnisend to support email, SMS, and automation-driven marketing.

With Omnisend, Rachel Riley built welcome, browse/cart abandonment, order confirmation, reactivation, thank-you, email campaigns, SMS campaigns, and push notification flows to support a month-long BFCM strategy. The results were strong: BFCM revenue from Omnisend rose 77.33% year over year, 48.1% of total store revenue during BFCM came from Omnisend, and automations generated 46% of Omnisend-driven revenue.

Rachel Riley

Jacqueline Love

Ecommerce and Wholesale Manager