Case Study: Piceci Services achieves 4x more email marketing revenue with Omnisend

How Piceci Services achieved this for its client

Piceci Services, an Italian ecommerce and digital marketing agency, wanted a more effective way to drive engagement and sales for its clients through email marketing. They chose Omnisend’s email and SMS marketing automation platform because it offered the right mix of simplicity, integrations, and advanced features for ecommerce needs.

Using Omnisend, Piceci Services optimized domain setup, email templates, and key automations such as welcome series, abandoned cart recovery, checkout reminders, and post-purchase follow-ups, while also running targeted campaigns like monthly product highlights and cocktail recipes. The results were strong: revenue from email marketing increased by more than 4x, automated flows generated 25% of total email revenue, subscriptions rose by 55%, and the client saw a 54.71% customer return rate.

Piceci Services

Alessio Piceci

Founder and Director