Case Study: Ovoko boosts revenue and engagement with Omnisend

How Ovoko utilized an omnichannel approach to stay top of mind

Ovoko, an online marketplace for used car parts, needed a better way to engage and retain a diverse audience as it scaled across Europe. With no dedicated platform for email marketing, SMS, or automation, the company wanted a more direct way to stay top of mind beyond SEO and ads, and turned to Omnisend for omnichannel marketing support.

Using Omnisend’s automation, email campaigns, and push notifications, Ovoko built educational newsletters and high-performing cart/product abandonment workflows. The results were strong: automations drove 60% of email marketing revenue, push notifications contributed 20% of overall revenue, and from 2023 to 2024 Ovoko saw a 1.9x increase in revenue alongside a 3.5x rise in messages sent.

Ovoko

Mindaugas Bolys

Senior Marketing Automation Manager