Case Study: Net-a-Porter achieves omnichannel sales growth and higher average order value with Omnisend

How Net-A-Porter Built an Online Luxury Empire

Net-a-Porter, one of the first online-only luxury clothing retailers, faced the challenge of building a luxury brand exclusively online amid heavy competition and customer churn. To boost sales, increase loyalty and create lasting customer relationships they adopted an omnichannel approach—combining their mobile app/social network The Net Set, email follow-ups and ad retargeting—an approach that aligns with Omnisend’s omnichannel marketing platform.

Omnisend highlights how this unified, cross-channel strategy tied in-app recommendations, email reminders and retargeting to keep customers inside Net-a-Porter’s ecosystem. The measurable impact was strong: Yoox Net-a-Porter reported over €2.5 billion in 2017 revenue with 16.9% YoY growth, 50% of sales from mobile and an average order value of €328, demonstrating the effectiveness of the Omnisend-style omnichannel approach.

Net-a-Porter