Case Study: Naked & Famous Denim achieves higher automated-email conversions and revenue with Omnisend

How Naked & Famous Denim Drives Sales with Omnisend and One-on-One Support

Naked & Famous Denim, a Montreal-based denim brand, needed an easy-to-use ecommerce marketing platform that integrated natively with Shopify and offered stronger automation and support than their previous provider, Mailchimp. They chose Omnisend and deployed its tools — including welcome flows, cart-abandonment series, customer feedback and reactivation automations, plus SMS marketing — to simplify outreach and better engage their niche community.

Omnisend provided a dedicated customer success manager and turnkey automated workflows that drove measurable gains: automations convert at about 24%, the tailored abandoned-cart series produced a 28% conversion rate (the third message converting at 60%) and delivered a combined >4,400% lift in revenue per email, and a customer-feedback email generated nearly $7,000 in sales with a 20% conversion and a 3,190% RPE improvement. Overall, Omnisend’s automations account for nearly 20% of email-driven revenue while representing under 2% of sends, freeing Naked & Famous Denim to focus on product and community.

Naked & Famous Denim

Bahzad Trinos

Creative & Sales Director