Case Study: MDigital helps 360cycles automate omnichannel retail with Omnisend

How MDigital turned bike pickup complexity into a retail advantage

MDigital, a Lithuania-based agency, partnered with the marketing automation platform Omnisend to address a significant challenge for their client, a major European cycling retailer. The retailer’s online store and physical POS system (Lightspeed) operated in complete silos. This fragmentation prevented unified customer profiling and personalized communication, leading to manual workloads for staff, lost revenue from missed upsell opportunities, and ineffective marketing.

The solution was a custom API integration built by MDigital to sync real-time data between Lightspeed and Omnisend. This created a unified automation engine for omnichannel workflows, including bike pickup notifications, service reminders, and targeted accessory upsells. The results for the client were substantial: email open rates reached 70%, a single upsell automation generated over €1,200 in revenue, and a reactivation campaign brought back 422 inactive contacts. Omnisend enabled the retailer to fully automate previously manual processes, saving staff time and driving significant new revenue.

MDigital

Mantas Karmaza

Founder and Head of IT