Case Study: Mainline Menswear achieves 27% traffic increase and record sales with Omnisend omnichannel marketing

How Mainline Menswear Boosted Traffic for Their Winter Sale

Mainline Menswear, a British ecommerce retailer specializing in men’s fashion, faced intense competition and struggled to reach customers through crowded email inboxes. To increase quality traffic and sales without wasting spend on low-intent visitors, Mainline Menswear partnered with Omnisend to deploy an omnichannel strategy using Omnisend’s SMS, retargeting ads and cart-abandonment email capabilities.

Omnisend implemented a coordinated Boxing Day 2013 campaign that stacked SMS with retargeting and cart emails to create a seamless customer experience. The campaign drove a 45% increase in direct traffic, a 27% rise in overall traffic and a 93% boost in mobile traffic, produced one of Mainline Menswear’s busiest days ever, lowered customer acquisition costs, and became a repeatable strategy for the retailer.

Mainline Menswear