Case Study: Kate Backdrop achieves 1:300 ROI with Omnisend

How Kate Backdrop achieved a 1:300 ROI with Omnisend’s omnichannel marketing

Kate Backdrop, a global leader in photography backdrops, needed a better way to support its growing international ecommerce marketing efforts. Before adopting Omnisend, the team struggled with limited automation, poor mobile-friendly email templates, and SMS tools that didn’t work well for its global customer base.

With Omnisend’s omnichannel platform, Kate Backdrop implemented email automation, SMS campaigns, push notifications, segmentation, and post-purchase flows to create more targeted and timely customer communications. The results were impressive: the brand reported a 1:300 ROI, an 87% open rate for post-purchase automation, and a 62% push notification view rate, showing the measurable impact of Omnisend on revenue and engagement.

Kate Backdrop

Shan Jiang

Customer Growth Manager