Case Study: INGLOT Cosmetics Canada achieves 2,130% revenue lift per message and 117% higher abandoned-cart conversions with Omnisend

How INGLOT Canada uses Omnisend as part of its long-term retention strategy

Inglot Cosmetics Shop, the Canadian arm of global cosmetics brand INGLOT, needed an ecommerce-focused marketing platform that could replace Mailchimp and integrate Shopify and POS data to support a unified in-store and online omnichannel strategy across diverse regional markets. After evaluating more than ten options, they selected Omnisend to help balance promotional email ROI with long-term customer relationships while expanding into SMS and push channels.

Omnisend implemented Shopify integration, SMS and push notifications, automation workflows (including popup sign-ups, abandoned-cart and welcome series) to power omnichannel retention. The impact was significant: SMS + email workflows lifted revenue per message by 2,130%, abandoned-cart push notifications lifted revenue per message by 4,789%, and combining SMS & push with email boosted abandoned-cart conversion rates by 117% (the series accounted for about 8% of yearly email revenue). Omnisend’s unified data sync also enabled more relevant in-store invites and personalized offers.

Inglot Cosmetics Shop

Marcin Bielen

President