Case Study: FiGPiN achieves 24% of email revenue from automated messages with Omnisend

How FiGPiN’s Small Team Drives Big Sales With Automated Emails

FiGPiN, a Washington-based maker of collectible enamel pins, faced a digital-marketing challenge: a one-person marketing team and a legacy email tool (Constant Contact) that couldn’t support the segmentation and automation they needed. They switched to Omnisend and integrated it with Shopify, using Omnisend’s automation tools—welcome series, browse and cart abandonment flows, lapsed-purchaser series, and popups—to scale email marketing without adding staff.

Omnisend helped FiGPiN launch automated campaigns that now drive 24% of the company’s email revenue while accounting for only 9% of sends; the abandoned-cart flow converts at 87% and the three-part welcome series converts at 22% (62% open rate, 27% CTOR, $4.17 RPE). Omnisend’s pop‑up also adds about 1,000 subscribers per month, and automated messages outperform promotions (34% higher opens, 105% higher conversions, 216% higher RPE), with ongoing support from Omnisend’s customer success manager.

FiGPiN

Allison Caufield

Senior Marketing Manager