Case Study: Eat Me Guilt Free achieves 900% email subscriber growth in one month with Omnisend

How Eat Me Guilt Free Increased Its Email Subscribers By 900% In One Month

Eat Me Guilt Free, a rapidly scaling direct-to-consumer protein snack brand, needed a more capable email platform after Mailchimp fell short on Shopify integration, segmentation, and reporting. The marketing team selected Omnisend to support list growth, richer analytics, and behavior-based messaging, using Omnisend’s Shopify integration, list-growth tools, automation flows and SMS capabilities.

Omnisend’s onboarding and tools — including targeted landing pages, opt-in giveaways, checkout subscriber boxes and automated workflows (abandoned cart, reactivation, cross-sell, VIP and more) — delivered dramatic results: a 900% increase in email subscribers in one month, automated messages generating 19.5% of email revenue while accounting for only 1.3% of sends, overall automation metrics of 40.7% open rate, 14.4% CTOR and a 39.7% conversion rate (RPE $1.42), a 48% conversion for cart abandonment with a 3000% RPE lift, plus a 35% SMS click-through rate and ~100 new SMS subscribers per week thanks to Omnisend.

Eat Me Guilt Free

Cristie Besu

Eat Me Guilt Free